To be successful, today’s small business owners must be resourceful. They are forced to work with insufficient budgets, limited personnel and overwhelming workloads. Thanks to recent advances in technology, small businesses are able to better control daily tasks and responsibilities.

Here is a list of five tools that can help small business owners operate more efficiently.

Note-Taking and Archiving: Evernote®

Evernote is a cloud-based software that allows you to easily access and edit your important information from multiple devices. It syncs your notes across your computer, smartphone or tablet so you can remain productive while on the go, so you can jot down notes from a business meeting, save photos or webpages, record voice memos or keep track of any other information you need to remember.


SlideShare is the world’s largest community for sharing content. Users can upload and share presentations, infographics, videos and other content that is accessible to millions of users. SlideShare is a great way for small businesses to drive sales and leads—for free. The content you post is easily shareable on LinkedIn, Twitter, Facebook and other social media platforms so you can showcase your business’ expertise.

Online Meetings: iMeet®

Up to 93 percent of communication is non-verbal, so if you’re primarily hosting audio-only calls, you may be missing out on important non-verbal cues. iMeet allows users to meet face-to-face using a web browser or mobile device. This serves as a solution for small businesses that might not be able to afford to travel for meetings but don’t want to give up the valuable face-to-face time.

iMeet’s interface delivers a consistent experience across computers, smartphones and tablets. Another benefit of the cloud-based collaboration tool is guests don’t have to install or download complex software plug-ins. All they need is an internet connection and they can join your meetings instantly.

Social Media Management: Hootsuite™

Hootsuite can help those small businesses with too many projects and not enough employees. This tool allows users to control and manage social media communications from one easy-to-use dashboard. You can access dozens of social networking accounts, set up streams to monitor keywords and even access detailed analytics reports that will show who is reading and responding to your company’s posts.


Initially just a blogging system, WordPress is currently used by companies and individuals to create attractive websites or blogs. The full content management system allows users to search through thousands of plug-ins, widgets and themes, making your site completely customizable. This is a great option if you’re trying to spread the word without breaking the bank.

Small businesses often faced big problems and small budgets. These easy-to-use, cost-effective apps can really help a small business make a big impact in their industry.

Lorna Love lives in Atlanta and works as a communications specialist for PGi, a leading global provider of collaboration software and services for over 20 years. PGi is constantly innovating new technologies to help professionals do business outside the office, making virtual meetings easier and more productive than ever before. Learn more at its blog, The Future of Business Collaboration.